A contribution to the debate on The Green Book of Corporate Social Responsibility
Main Article Content
Abstract
The progressive dismantling of welfare states and the questions raised on the legitimacy of capitalism (worsened by recent scandals) have strengthened the interest in the social responsibility of enterprises (RSE). Dealing with the notion of RSE implies to specify the functions and obligations of an enterprise in a plural and democratic society. In this sense, the Commission has promoted a debate through the publication of a Green Book where ideas and performance guidelines are exposed and where various social agents are invited to comment on the matter. However, there is an element of risk that the RSE will be exploited for economic purposes. That is precisely why the author defends the changeover from ethics as an strategy to ethical strategy. Some reflections on the proposals of the Commission are offered from that point of view.
Downloads
Article Details
The authors acknowledge that the Revista de Fomento Social assumes as its own the intellectual property rights over their work and grant the journal the permissions of distribution and public communication of the same established in the Berlin, Bethesda and Budapest declarations; for this reason they accept that the work presented be distributed in open access, protecting the copyright under a "Creative Commons Attribution-NonCommercial-NoDerivativeWorks 4.0 (CC BY-NC-ND) license.
You may copy, use, disseminate, transmit and publicly display provided that:
Cite the authorship of the work, the publication in Revista de Fomento Social, issue, year and the pages where you found the information.
No commercial benefit may be obtained.
No derivative works may be made for commercial purposes that are not authorized by the journal.
Authors are encouraged to disseminate the article electronically (Revista de Fomento Social, number, year, pagination, ISSN, DOI, etc.), in order to favor its circulation and diffusion, increase its citation and reach among the academic community.
The information of the journal will be provided to Dulcinea
References
COLLIER, J. y ESTEBAN, R. (1999), “Governance in the Participative Organisation: Freedom, Creativity and Ethics”, Journal of Business Ethics, 21, pp. 173–188.
COMISIÓN DE LAS COMUNIDADES EUROPEAS (2001b), Libro Verde. Fomentar un marco europeo para la responsabilidad social de las empresas [en línea], Bruselas, Com (2001) 366 Final, [Consulta: 23 octubre 2001].
COMISIÓN DE LAS COMUNIDADES EUROPEAS (2002), Comunicación de la Comisión relativa a la responsabilidad social de las empresas: una contribución empresarial al desarrollo sostenible [en línea], Bruselas, Com (2002) 347 Final, [Consulta: 2 noviembre 2002].
CONSEJO DE REDACCIÓN DE REVISTA FOMENTO SOCIAL (2000), “Empresa y sociedad: interrogantes éticos”, Revista de Fomento Social, nº 217, vol. 55, pp. 13–28.
FUNDACIÓN EMPRESA Y SOCIEDAD, Conferencia internacional “La empresa que viene” [en línea], [Consulta: 20 julio 2002].
GARCÍA ECHEVARRÍA, S. (1982), Responsabilidad social y balance social de la empresa, Madrid, Fundación Mapfre, 341 págs.
GOODPASTER, K. E. (1991), “Business Ethics and Stakeholder Analysis”, Business Ethics Quarterly, Vol. 1, Nº 1, January, pp. 53–72.
HENDRY, J. (2001), “Economic contracts versus social relationships as a foundation for normative stakeholder theory”, Business Ethics: A European Review, vol. 10, nº 3, July, pp. 223–232.
IPES, INSTITUTO PERSONA, EMPRESA Y SOCIEDAD (2002), Libro Verde de la Comisión Europea. Fomentar un marco europeo para la responsabilidad social de las empresas. Comunicación de la Comisión (02–07–2002), Barcelona, ESADE, 95 págs.
JONES, M. T. (1999), “The Institutional Determinants of Social Responsibility”, Journal of Business Ethics, 20, pp. 163–179.
MACLAGAN, P. (1999), “Corporate social responsibility as a participative process”, Business Ethics: A European Review, Vol. 8, Nº 1, January, pp. 43–49.
MELENDO, T. (1990), Las claves de la eficacia empresarial, Madrid, Ediciones Rialp, S.A., 188 págs.
PIACENTINI, M., MACFADYEN, L. y EADIE, D. (2000), “Corporate social responsibility in food retailing”, International Journal of Retail & Distribution Management, vol. 28, nº 11, pp. 459–469.
SETHI, S.L. (1975), “Dimensions of Corporate Social Performance: An analytical Framework”, California Management Review, vol. 17, nº 3, Spring, pp. 58–64.
SRIDHAR, B. S. y CAMBURN, A. (1993), “Stages of Moral Development of Corporations”, Journal of Business Ethics, 12, pp. 727–739.
STEINER, G. A. y STEINER, J. F. (2000), Business, Government, and Society. A Managerial Perspective, Edición Internacional (9ª edición), McGraw–Hill, 731 págs.
TAKALA T. y PALLAB, P. (2000), “Individual, collective and social responsibility of the firm”, Business Ethics: A European Review, vol. 9, nº 2, April, pp.109– 118.
WADDOCK, S. y GRAVES, S. B. (1997), “The corporate social performance– financial performance link”, Strategic Management Journal, vol. 18:4, pp. 303–319.
WHYSALL, P. (2000), “Addressing ethical issues in retailing: a stakeholder perspective”, The International Review of Retail, Distribution and Consumer Research, 10:3, July, pp. 305–318.
